Distributing Articles effectively
Having been involved with Internet marketing since 2002 I could have kicked myself when I not only discovered that most people who have been very successful on-line use article marketing as a major factor in driving traffic to their websites or blogs, but that they have been doing it for years.
by Brian M Page
Having been involved with Internet marketing since 2002 I could have kicked myself when I not only discovered that most people who have been very successful on-line use article marketing as a major factor in driving traffic to their websites or blogs, but that they have been doing it for years. I think at this point I should clarify the use of the term 'major ' by saying that article marketing alone can quite literally result in thousand of unique visitors per month over time. Many people seem to be of the opinion that writing articles are far too time consuming for the amount of traffic the articles bring. In reality the time factor is minimal compared to search engine optimization or many other promotional techniques.
As a completely obsessive compulsive person I have managed to subscribe to hundreds of newsletters over the years and purchased many systems or software to drive traffic to my websites or affiliate programs. Most of these failed miserably for one reason or another but certainly not for my want of effort to make them work.
The one that proves to work time and time again is article marketing. It will work and bring traffic for anyone who is willing to have a go and create any type of unique content. However just a few small changes to how an article is worded, the use of targeted keywords and then using the right distribution service will deliver large volumes of visitors at very little cost.
article marketing is a well tried and tested type of traffic generation that everyone loves because it is targeted. I doubt anyone who dislikes dogs is going to bother reading an article on 'how to groom a dog' But for someone who loves their dog and wants the dog to look great then you're article is precisely what they want to read. And if you happen to sell dog grooming equipment then there's a high probability of a sale. Some of the new social networking sites now on-line can be very viral and all it takes is someone in a dog community or group to mention you're article and hey presto! more visitors and more sales.
After crafting you're article the next most important step is distribution. It goes without saying that the more places you can submit your article to the more visitors you will receive. Most article writers would agree that while doing this manually is possible, it is neither time effective or efficient enough so a good distribution service is a must.
A good Internet site is designed for impulse buying and that holds true for most items sold on-line. A good way to find specific information on types of software or services that will find publishers for you're work is about.com or other sites where people give their views. There is no substitute for due diligence in this buyer beware market and checking around various sites to find users of systems and their evaluation is very easy these days.
In summary I highly recommend article marketing whatever your product or service may be. Just remember that Google is the major player in Internet search and that their philosophy is content and relevancy rule. Keep your articles focused on the subject with relevant keywords and get yourself a good distribution service and I guarantee you successful article marketing.
About the Author:
Articles: Tomorrows Marketing for online entrepreneur's free information and marketing resources. Brian Page is also a community and partner at: Cagora community and Cause good things
Having been involved with Internet marketing since 2002 I could have kicked myself when I not only discovered that most people who have been very successful on-line use article marketing as a major factor in driving traffic to their websites or blogs, but that they have been doing it for years.