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Even well established business find that the pay per click system of getting traffic to their site has the lowest overall costs. This is the system of choice owing to how successful it is compared to may other types currently available. If you are one of the many that have heard about pay per click but don't really understand it then this article might be ale to help.

The idea behind this is simple; you can advertise your site on another (possibly larger) website that receives a great deal of traffic. Providing the person who sees and clicks on your links stays for longer than ten seconds, the site they cam from gets paid from your account as a thank you.

The sites that provide you with hosting when it comes to this sort of advertisement are usually big with a large amount of traffic and will have some relationship to the product or services that you are trying to put across. One of the most obvious advantages to pay per click is that you will only pay when people come to your site, that is, when the ad is used.

Of course with traditional advertising which is very costly, there is no guarantee any visitor will even bother looking at your ad, let alone give you any business. While you may be worried that your competitors might click your ads to drive up your revenues, this is simply not worth their time and does not happen generally.

Because the marketing with pay per click is targeted there is less money lost on advertising in the wrong areas. You basically have a captive audience of people looking for something you are marketing, on a related site they are visiting.

One of the largest pay per click advertising opportunities out there is Google's Adwords. All you need to do is decide which keyword term or phrase you want and that will create your advert when people use that term. If you have paid a great deal for the search term you may find your sponsored advert at the top of Google's search page or it might be at the side.

For many advertisers it can just be this simple feat that makes pay per click customers use Google. This is a very fast way to learn if you have used the correct wording for a particular advert and it is cost effective as well. This is still the most popular method of marketing because it works and most companies, large and small will use pay per click advertising as a standard method to market themselves.

Want to know more about Pay Per Click Marketing, make sure you check Shiva's excellent free 5 part Internet Marketing ecourse. Find the best Internet Marketing Guide, and find more good information on Pay Per Click Marketing