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Have you ever wondered how exactly search engine marketing works or how search engine optimization can help your business? Search engine marketing relies on the basic principles of search engine optimization.

One of the problems that come with search engine marketing is having keywords or key phrases for your website that are very common and that many websites use. Since more and more companies are becoming aware of the need for search engine optimization and are starting to use search engine marketing any company that makes a product or sells a service similar to yours might end up using the exact same keywords or key phrases that you are using.

Over the last few weeks Google has slowly introduced its “Universal Search”, which has changed the Google search results page landscape.

Keyword management for your website is the basis of good search engine rankings.

Search Engine Optimisation (SEO) is still one of the most overlooked and under utilised means of advertising a website, and even many web development companies seem to have trouble understanding it and applying it to the websites they design and develop.

Is it really essential to be found on the top 3 pages of Google?

We all know that the development and expansion of inbound links into your website is essential to good search engine rankings